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This web site has the following in the web site, "Ray Builders has earned the reputation of a qualified general contractor in the N." We noticed that the web site also stated " Fundamental to Ray Builders reputation is providing high quality construction services on time and within budget." It also said " Ray Builders has been elemental to maintaining long-lasting relationships with clients, subcontractors, architects, consultants, and engineers; many of which go back several years." The header had ray builders as the highest ranking optimized keyword. It is followed by builders, lakewood, and new jersey which isn't as ranked as highly as ray builders. The next words rayconstruction.net uses is nj. fundamental was included and might not be understood by search crawlers.